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  • Writer's pictureScott Johnson

Say Goodbye to Tedious Marketing Planning with AI

Updated: Apr 17, 2023



Small business owners: are you tired of spending countless hours on marketing planning and calendar creation? Do you want to streamline your marketing efforts and make data-driven decisions? If so, then it's time to turn to artificial intelligence (AI). AI has the potential to revolutionize marketing for businesses like yours by enabling you to automate repetitive tasks, optimize campaigns, and make better use of your resources. Make no mistake: marketing planning and calendar creation are critical aspects of your business's success. They help you stay organized, focused, and on track with your marketing efforts. By leveraging AI for marketing planning and calendar creation, you can take your marketing efforts to the next level while saving valuable time in the process. Let's explore how businesses can leverage AI for marketing planning and calendar creation, and show you how to take advantage of this powerful technology to take your marketing efforts to the next level. Using AI for Marketing Planning One of the biggest advantages of AI in marketing planning is its ability to process vast amounts of data quickly and efficiently. This makes it an ideal tool for market research and analysis. AI-powered tools can help businesses gather and analyze information about their target audience, identify trends and patterns, and conduct competitive analysis. For example:

  • AI can help businesses segment their audience based on demographic and psychographic factors, enabling them to create targeted marketing campaigns.

  • AI can also analyze competitor data to help businesses understand their competitors' strengths and weaknesses, and identify opportunities for growth.

Additionally, AI can aid businesses in determining their marketing goals and strategy. AI can analyze historical data and make predictions about future performance, helping businesses set realistic goals and develop a strategy to achieve them. Using AI for Calendar Creation Creating a marketing calendar can be a time-consuming and complex process.


AI can help businesses automate this process, saving time and resources. AI-powered tools can help businesses schedule and prioritize marketing campaigns, optimize their marketing mix, and create a timeline for each campaign. Sample Marketing Calendar In the following example, we created a marketing calendar for Amplify Research Partners, with the following instructions:

  • a full month of daily schedules, with details of each day for four weeks

  • include time estimates for completing each task

  • target 15-20 hours per week for marketing activities, using AI to perform tasks where possible

  • three blog posts per week

  • use LinkedIn as the primary social media channel, also utilizing Instagram

  • one webinar in the month

  • two Q&A sessions in the month.

  • integrate topic suggestions for blog post, email newsletters, LinkedIn and Instagram posts, etc.

This month-long calendar took under an hour to produce. Week 1: Monday:

  • Review the weekly marketing performance report: 30 minutes

  • Write and publish a blog post: 1 hour ("The Benefits of Using Amplify's Consulting Services")

  • Share the blog post on social media channels: 30 minutes

  • Send out the weekly email newsletter: 30 minutes ("Introduction to Amplify's Virtual Backrooms")

  • Create an Instagram post: 30 minutes ("Behind-the-Scenes Look at Amplify's Client Viewing Lounges")

Tuesday:

  • Engage with prospects and customers on LinkedIn: 30 minutes

  • Create an Instagram post: 30 minutes ("Tips for Moderating Focus Groups Effectively")

  • Respond to messages and comments on social media: 30 minutes

  • Prepare for the upcoming webinar: 1 hour ("Tips for Conducting Successful Focus Groups")

Wednesday:

  • Engage with prospects and customers on LinkedIn: 30 minutes

  • Post an Instagram story: 15 minutes ("Quick Tips for Improving the Research Process")

  • Respond to messages and comments on social media: 30 minutes

  • Develop a case study or success story: 1 hour ("How Amplify Helped a Client Achieve Their Market Research Goals")

  • Prepare for the upcoming webinar: 1 hour

Thursday:

  • Engage with prospects and customers on LinkedIn: 30 minutes

  • Write and publish a blog post: 1 hour ("Best Practices for Recruiting Focus Group Participants")

  • Share the blog post and case study on LinkedIn: 30 minutes

  • Respond to messages and comments on social media: 30 minutes

  • Host a Q&A session on Instagram: 30 minutes (Theme: "Tips for Conducting Successful Research Studies")

Friday:

  • Engage with prospects and customers on LinkedIn: 30 minutes

  • Create an Instagram reel: 30 minutes ("A Day in the Life of an Amplify Moderator")

  • Respond to messages and comments on social media: 30 minutes

  • Write and publish a blog post: 1 hour ("Introduction to Qualitative Market Research")

  • Prepare for the upcoming webinar: 1 hour

Weekend:

  • Schedule social media posts for the following week: 1 hour

Week 2: Monday:

  • Review the weekly marketing performance report: 30 minutes

  • Write and publish a blog post: 1 hour ("Best Practices for Designing Effective Focus Group Discussions")

  • Share the blog post on social media channels: 30 minutes

  • Send out the weekly email newsletter: 30 minutes ("Comparison of Traditional Focus Group Methods vs. Online/Virtual Methods")

  • Create an Instagram post: 30 minutes ("Quick Tips for Analyzing Qualitative Research Data")

Tuesday:

  • Engage with prospects and customers on LinkedIn: 30 minutes

  • Create an Instagram post: 30 minutes ("How to Choose the Right Research Methodology for Your Project")

  • Respond to messages and comments on social media: 30 minutes

  • Prepare for the upcoming Q&A session: 1 hour

Wednesday:

  • Engage with prospects and customers on LinkedIn: 30 minutes

  • Post an Instagram story: 15 minutes ("Behind-the-Scenes Look at How Amplify Prepares for a Focus Group")

  • Respond to messages and comments on social media: 30 minutes

  • Develop a case study or success story: 1 hour ("Comparison of In-Person vs. Virtual Focus Groups")

  • Prepare for the upcoming Q&A session: 1 hour

Thursday:

  • Engage with prospects and customers on LinkedIn: 30 minutes

  • Create an Instagram post: 30 minutes ("Benefits of Conducting In-Person Focus Groups at Amplify's Facility")

  • Respond to messages and comments on social media: 30 minutes

  • Host a Q&A session on Instagram: 30 minutes (Theme: "Common Mistakes to Avoid in Qualitative Market Research")

  • Prepare for the upcoming webinar: 1 hour

Friday:

  • Engage with prospects and customers on LinkedIn: 30 minutes

  • Create an Instagram reel: 30 minutes ("Interview with an Amplify Researcher on the Importance of Participant Recruitment")

  • Respond to messages and comments on social media: 30 minutes

  • Write and publish a blog post: 1 hour ("How Amplify Helps Clients Conduct Research in Multiple Markets")

  • Prepare for the upcoming webinar: 1 hour

Saturday and Sunday:

  • Schedule social media posts for the following week: 1 hour

​Week 3: Monday:

  • Review the weekly marketing performance report: 30 minutes

  • Write and publish a blog post: 1 hour ("How to Conduct Successful Online Research Studies")

  • Share the blog post on social media channels: 30 minutes

  • Send out the weekly email newsletter: 30 minutes ("Introduction to Amplify's Virtual Backrooms")

  • Create an Instagram post: 30 minutes ("The Benefits of Using Amplify's Virtual Backrooms")

Tuesday:

  • Engage with prospects and customers on LinkedIn: 30 minutes

  • Create an Instagram post: 30 minutes ("Introduction to Amplify's User-Friendly Online Research Solution")

  • Respond to messages and comments on social media: 30 minutes

  • Prepare for the upcoming webinar: 1 hour

Wednesday:

  • Engage with prospects and customers on LinkedIn: 30 minutes

  • Post an Instagram story: 15 minutes ("Tips for Successful Online Focus Groups")

  • Respond to messages and comments on social media: 30 minutes

  • Develop a case study or success story: 1 hour ("How Amplify Helped a Client Conduct Research Remotely")

  • Prepare for the upcoming webinar: 1 hour

Thursday:

  • Engage with prospects and customers on LinkedIn: 30 minutes

  • Create an Instagram post: 30 minutes ("The Importance of Recruitment and Screening for Qualitative Research Studies")

  • Respond to messages and comments on social media: 30 minutes

  • Host a Q&A session on Instagram: 30 minutes (Theme: "The Role of Technology in Modern Market Research")

  • Prepare for the upcoming webinar: 1 hour

Friday:

  • Engage with prospects and customers on LinkedIn: 30 minutes

  • Create an Instagram reel: 30 minutes ("Introduction to Amplify's State-of-the-Art Digital Recording Technology")

  • Respond to messages and comments on social media: 30 minutes

  • Write and publish a blog post: 1 hour ("The Benefits of Qualitative Research for Small Businesses")

  • Prepare for the upcoming webinar: 1 hour

Saturday and Sunday:

  • Schedule social media posts for the following week: 1 hour

Week 4: Monday:

  • Review the weekly marketing performance report: 30 minutes

  • Write and publish a blog post: 1 hour ("How to Analyze Qualitative Research Data for Actionable Insights")

  • Share the blog post on social media channels: 30 minutes

  • Send out the weekly email newsletter: 30 minutes ("Best Practices for Conducting Successful Qualitative Research Studies")

  • Create an Instagram post: 30 minutes ("The Value of Amplify's Client Viewing Lounges")

Tuesday:

  • Engage with prospects and customers on LinkedIn: 30 minutes

  • Create an Instagram post: 30 minutes ("The Benefits of Collaborating with Amplify's Research Team")

  • Respond to messages and comments on social media: 30 minutes

  • Prepare for the upcoming webinar: 1 hour

  • Wednesday:

  • Engage with prospects and customers on LinkedIn: 30 minutes

  • Post an Instagram story: 15 minutes ("The Importance of Participant Experience in Market Research")

  • Respond to messages and comments on social media: 30 minutes

  • Develop a case study or success story: 1 hour ("How Amplify Helped a Client Reach a Niche Audience for Market Research")

  • Prepare for the upcoming webinar: 1 hour

  • Thursday:

  • Engage with prospects and customers on LinkedIn: 30 minutes

  • Create an Instagram post: 30 minutes ("Maximizing the Value of Qualitative Research for Your Business")

  • Respond to messages and comments on social media: 30 minutes

  • Host a Q&A session on Instagram: 30 minutes (Theme: "The Benefits and Limitations of Online Qualitative Research")

  • Prepare for the upcoming webinar: 1 hour

  • Friday:

  • Engage with prospects and customers on LinkedIn: 30 minutes

  • Create an Instagram reel: 30 minutes ("Behind the Scenes: A Day in the Life of an Amplify Researcher")

  • Respond to messages and comments on social media: 30 minutes

  • Write and publish a blog post: 1 hour ("The Future of Qualitative Market Research: Trends and Innovations to Watch")

  • Prepare for the upcoming webinar: 1 hour

  • Saturday and Sunday:

  • Schedule social media posts for the following week: 1 hour

This monthly marketing schedule aims to provide a diverse mix of content across multiple channels while utilizing the time and resources available. By utilizing a variety of themes and topics in blog posts, social media posts, and Q&A sessions, Amplify can position itself as a thought leader in the field of qualitative market research. The webinar and email newsletter provide additional opportunities to engage with prospects and customers while also showcasing Amplify's expertise and services. Overall, this marketing schedule prioritizes consistency and quality content in order to increase awareness, generate demand, and position Amplify as a service quality leader in the industry.

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